10 Maternity Brands You Should Know About

This brands will make every pregnant fashionista look her best.

There is a great shopping debate around how much true maternity wear you need to purchase for the short-lived pregnancy. And while there are strategic ways to shop non-maternity items that will flex with your changing shape, a handful of maternity brands are worthy of adding to your wardrobe for the duration of your journey. Plus, you may be able to wear them well beyond birth, too. Here are 10 of our favorite maternity brands.


1. Storq. It’s all about setting a solid foundation to get you through the next nine months, and with Storq’s key basics, you will have the baseline covered. We are loving the t-shirt dress.

nom maternity

2. NOM Maternity. It’s all about quality over quantity, and this is true whether you’re pregnant or not. NOM Maternity pays close attention to sourcing the best fabrics possible to last throughout your pregnancy. Take a look at this easy striped long sleeve t-shirt hoodie for a layering essential.


3. DOEN. We know, we know… Doen is not specifically designed for pregnant women, but the fabric is forgiving, and many of the silhouettes allow for belly growth. You can wear these beautiful pieces, like the argan dress, before, during and after. Perfect for spring!


4. Hatch Collection. Every pregnant woman needs at least one Hatch Collection piece in her maternity wardrobe. Beautifully designed, these classic and on-trend items will go the distance, from bump and beyond. Our favorites from the Spring collection include the Liliana Dress and Chloe Jumper.


5. Ripe. Building a wardrobe of essentials during pregnancy that will take you from work to the weekend is crucial. Ripe offers these key pieces, and are we in love with this shirtdress for Spring. From sneakers to heels, you’ll wear it with everything.

loyal hana

6. Loyal Hana. The best part about Loyal Hana is that their pieces are not only designed with the belly in mind, but the boob too! Wear Loyal Hana before, during and after your pregnancy with strategically placed hidden zippers for nursing ease. Some of our favorites from the Spring collection? The Tara white eyelet top and Riley top.


7. ASOS. Remain on trend throughout a pregnancy with these affordable pieces from ASOS. The online shopping giant keeps style on point without breaking the bank. This flirty ASOS t-shirt dress and this stripe maxi is really all you need for Spring.

isabella oliver

8. Isabella OliverThere’s no other time you want to feel more feminine than when pregnant, and Isabella Oliver has got you covered. If you’re expecting right now, this wear-with-everything tank dress and easy breezy maxi dress for are perfect for the season.


9. H&M. Did you know that H&M has an epic maternity division, with super affordable options for this temporary season of life? We are loving these cargo pants and overalls.

ace & jig

10. Ace & JigWhile Ace & Jig is not specifically a maternity brand, the pieces are definitely made with the expectant mama in mind. Made with breathable fabrics that move with your body, the union suit will work with your changing shape.

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Jenny Greenstein

Jenny Greenstein

JENNY GREENSTEIN is Well Rounded's Fashion Editor. She is a NYC-based personal stylist, and founder of Your Soul Style: a platform where style meets mindfulness. Through Style Coaching, Closet Cleanses and Personal Styling/Shopping sessions, she works with women ranging in age/experience but specializes in the motherhood space, supporting mamas and mamas-to-be navigate personal style during this beautiful (and complicated) time. As a mama herself, Jenny strongly believes that confident style emerges from within, and we owe it to ourselves as women and mothers to live in that empowered space. Stay connected with her via Instagram.

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