Pregnancy Skin Solutions

Follain’s Tara Foley shares 4 reasons you should revamp your pregnancy skincare routine.

Pregnant in Boston

If there’s one thing you think about during pregnancy almost as much as your baby, it’s your skin: How it’s changing, how it’s stretching, how it’s kind of, well, freaking out. Not to mention the overwhelming amount of info out there around just how dangerous so many of the ingredients in your skincare products are for you and your baby. No wonder you don’t have time to get that nursery in order!

Tara Foley’s got you covered. As founder and CEO of healthy skincare retailer Follain, Tara stocks her four stores and online shop with a curated selection of skin, hair and cosmetic products that are safe (non-toxic), eco-friendly, high-performance, luxe, and U.S.-made, including a recently launched house label. And now that she’s expecting her first baby in June, she’s seeing the world from your (pregnant) point of view.

We recently caught up with Tara at one of her Boston shops, and got her to dish on breakouts (yes, hers!), balance, and why you might want to revisit your beauty bag before that baby arrives.

Tara Foley of Follain

How has your own skin changed during pregnancy?
Luckily, I didn’t need to worry about the safety of my skincare products when I became pregnant! But unfortunately, my skin–which I usually understand and know how to control–has thrown me many curve balls over the past six-plus months. Early in the first trimester, my skin started breaking out for the first time in years. Imagine how I felt about this, as an owner of a skincare business! I broke out along my chin and neck area (where hormones stand out most on the skin), and had to completely change my skincare focus for the first time in years. I multi-masked, spot-treated, and used balancing face oils rather than the super-moisturizing oils in my normal routine. Luckily, I was able to heal and regulate my skin fairly quickly. I feel grateful to have experienced this firsthand–and to be able to share my experience with customers and friends.

Any other skincare issues you’ve had to deal with?
My skin evened out in my second trimester, but the third trimester has greeted me with the driest skin and scalp I’ve ever had (to the point of having dry patches and itchiness) and I’m back to getting the occasional breakout again. Now I only use milk cleansers, hydrating toners, and much heavier oils to moisturize my face — plus heavier oils and scrubs for my body (which is stretching more by the minute)!

Follain Skincare


Shop FollainBalancing a baby and biz isn’t easy! What’s your wellness routine been like during pregnancy?
Before starting my business, exercise and meditation were not optional for me–I made to sure to include these practices daily. That dropped off for a while when I launched Follain in 2013, but during pregnancy exercise and meditation have become priorities again–and that feels great! Spin classes and prenatal yoga have become my go-to’s. My stress levels have been pretty nuts during pregnancy, as I’ve been strategizing the next steps for my business and personal life. Increased exercise and meditation has helped me control these stress levels, too.

Ultimately, the biggest change to my wellness routine during pregnancy has been sleep; I’m getting way more sleep than I ever had before! The moment I became pregnant, I began feeling dysfunctional when I didn’t get eight hours of sleep. This has been a huge change for me, as I was able to function on much less sleep before. The combination of exercise, meditation and sleep has made me feel great…and also feel that this pregnancy thing isn’t so bad, after all!

Follain House Label

Have you noticed other pregnancy symptoms affecting your skin?
Unfortunately my diet changed for the worse during pregnancy, and I believe that these diet changes are taking the biggest toll on my skin. My first and third trimesters have left me seriously craving starchier, fattier foods that don’t provide tons of nutritional density. I went from being a big leafy greens and colorful veggies gal, to craving bread, dairy, potatoes, and other foods that I rarely ever ate before pregnancy.

Thoughtful beauty product choices, stress maintenance, sleep, exercise, and nutrition are all extremely important, to maintain glowing, healthy skin. When one or more of these aspects is lacking, things are thrown out of balance. Hormonal changes–in addition to my diet changes–are what take a toll on my skin. Luckily things aren’t getting too bad, though!

Tara Foley

Why is it so important to reexamine your healthcare regimen during pregnancy?
Pregnancy is such a special, unique, and crazy time–in every way. I still can’t believe–and have to remind myself daily–that I’m growing and nurturing another human being! While there are tons of things to think about (cleaning products to car seats), skincare should really be top of mind during pregnancy. Here’s why:

  1. Health and safety. There’s little-to-no regulation of the beauty industry in the U.S. Unfortunately this means that everything from drugstore brands to department store brands usually contain some level of toxic ingredients. These ingredients are absorbed through our skin (our largest organ!) into our bloodstream, and can be helpful or harmful to us–and to the babies growing and developing inside of us! Because toxic beauty ingredients have been connected with everything from birth defects to uterine contractions (and many things between), it’s incredibly important to know our skincare ingredients. Of course, Follain believes that it’s important to use safe skincare all the time–not just during pregnancy–but this is an especially important time.
  2. Self-care. With all the decisions, pending life and career changes it brings, pregnancy can sometimes be a stressful time. It also happens to be the time we need to be most careful about maintaining our calm, and emotional well-being. Kind of difficult to manage, if you ask me! The nice part is that many healthy skincare products can be used to help maintain that calm. Taking time for yourself with a bath soak and mask, or including aromatherapeutic body oils into your daily routine, can make a world of difference in your outlook and well-being. Taking a deep breath and appreciating the nutritional, functional, and aromatherapeutic properties of plant-derived skincare products can sometimes be the part of the product experience! I take a deep breath every time I apply my face oil now, and I’m convinced it makes the product (and me!) work better.
  3. Skin maintenance. There’s no getting around skin changes during pregnancy. Some women will break out in acne, some will get seriously dry skin, and others (like me) will experience both. Finding the “right” skincare products for your unique pregnancy skin can sometimes be tough, but it’s well worth it. Believe me, your skin doesn’t want to break out or get super dry. These break outs are cries for help. Angry pregnancy skin needs to be maintained and regulated, to prevent scarring, cracking, and fine line development. Given that our faces are what we present to the world–and our skin protects us in more ways than one–it’s important to maintain it during pregnancy and beyond!
  4. Confidence and self expression. As our bodies change during pregnancy, sometimes a little (non-toxic) makeup can boost morale more than usual. As I grow bigger every day in this third trimester, I’ve found myself wearing more lip and eye color than ever before. At this point, I’ll take anything that makes me feel sexier and more confident, and I’m happy to be able to rest easy knowing that the products I’ve added in–and begun wearing all day–are safe for me and the baby.

Photography by Cambria Grace for Well Rounded NY.

SHOP TARA’S SKINCARE FAVES

Jessica Pallay

Jessica Pallay

JESSICA PALLAY is Co-Founder and Editor of Well Rounded NY. She is a Brooklyn mama to Libby and Elsie, and writes about all things pregnancy and new motherhood.

Comments {1}

  1. Love this! Tara’s team in the South End has been invaluable to me during my pregnancy (due with our first in July!) as my skin has changed through the seasons and trimesters. Highly recommend!

    Jessica Pizzo Brix

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