The Prenatal Vitamin Trend You Need to Know About

The future of prenatals is personalized.

*We’ve partnered with Care/of to keep you healthy during pregnancy and beyond.  

When it comes to health and wellness, there really is no one size fits all. So it’s no surprise that the latest trend in vitamins is all about customization — a daily dose of just what your body needs. And now, the prenatal vitamin world is getting in on the action.

Sure, we know that certain nutrients are essential for a healthy pregnancy and can reduce the chance of birth defects. But why are there so many different types of ingredients and formulations? Or the “extras” that you can find in some bottles but not others? To say the prenatal vitamin aisle is overwhelming would be a massive understatement.

Care/of, one of the pioneers in the area of personalized vitamins and supplements, is hoping to make the pregnancy vitamin shopping experience a little easier. This week, the company launched a new prenatal subscription service, complete with the same guidance, personalization and unique formulations found in all their other offerings.

The best part? You don’t even need to hit the vitamin aisle; they get delivered right to your doorstep.

The foundation of Care/of’s prenatal vitamin formulation consists of 22 nutrients critical for a baby’s health including:

  • Fermented choline, studied for helping your baby’s brain and spinal cord develop properly (among other things), but not included in many prenatal formulations;
  • Methylfolate, a form of folic acid that’s important in developing the central nervous system. It’s also more easily absorbed by the body and more easily eliminated in the event that a woman exceeds the recommended daily intake.
  • And natural vitamin K2, which few 2-tablet prenatal vitamins offer

You can also choose additional supplementation like minerals such as calcium from Icelandic algae, iron, probiotics or fish oil from Wild Alaskan salmon.

Dr. Jeffrey Gladd, a functional doctor and member of the Care/of Scientific Advisory Board, explains: “Women who are pregnant are often eating less fish than they normally would, to avoid certain pollutants. As a result, they may be missing out on healthy omega-3 fatty acids. Supplementing with fish oil is a great idea to help introduce more omega-3s into your diet during pregnancy. Women who are pregnant also have a greater need for calcium to support bone development, so this is also a great nutrient to include. Several studies have also shown that a pregnant woman who takes a daily probiotic will put her baby at a lower risk for eczema and other allergies.”

All that in a 2 easy-to-swallow pills, in a neat (and dare we say eye-catching!) daily pack – perfect for grab-and-go. The Care/of prenatal is also fermented with organic yeast, foods and probiotics in a way that more closely resembles vitamins in their food-based form. As a result, it is generally easier to digest and less likely to cause discomfort.

Prenatal nutrition is not only important for mothers-to-be but also for baby-to-be. We’re happy that the world of prenatal vitamins and prenatal health is positively evolving so that we can take care of ourselves more efficiently…and effectively.

Use code WELLROUNDED50 to get 50% off your first purchase at Care/of. New customers only.

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About Anita Mirchandani

Anita Mirchandani, M.S, R.D, C.D.N received a B.A. from NYU and a M.S. in Clinical Nutrition from NYU. After completing a dietetic internship at New York-Presbyterian hospital, Anita is a practicing Registered Dietitian. Anita also maintains current fitness certifications in indoor cycling, kickboxing, group exercise, and personal training. As of June 2014, Anita represents the New York State Dietetic Association as a media spokesperson. She is also an AFPA certified prenatal and postnatal exercise specialist. Currently, Anita consults on all things nutrition related for food and beverage start-ups. She is the resident dietitian at Yummy Spoonfuls and contributes content to various platforms. Follow @FitNutAnita on Twitter and Instagram to be part of the conversation!

Anita Mirchandani

Anita Mirchandani

Anita Mirchandani, M.S, R.D, C.D.N received a B.A. from NYU and a M.S. in Clinical Nutrition from NYU. After completing a dietetic internship at New York-Presbyterian hospital, Anita is a practicing Registered Dietitian. Anita also maintains current fitness certifications in indoor cycling, kickboxing, group exercise, and personal training. As of June 2014, Anita represents the New York State Dietetic Association as a media spokesperson. She is also an AFPA certified prenatal and postnatal exercise specialist. Currently, Anita consults on all things nutrition related for food and beverage start-ups. She is the resident dietitian at Yummy Spoonfuls and contributes content to various platforms. Follow @FitNutAnita on Twitter and Instagram to be part of the conversation!

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