7 Reasons The Snoo Is The Push Present You Need

The gift of sleep is the best gift a new parent can dream of.

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After 40 weeks (plus or minus) of growing a baby in your womb and obsessively thinking about every single thing baby “needs,” that little babe is finally here! And while you completely thought through the moccasins for every season and stage, somewhere along the line, you probably decided, “meh, I’m not going to go crazy on that smart bassinet thingy I heard about from a friend of a friend.” After all, sleep-deprivation is a badge of honor or something, right? No, no, no.

I mean, it can be if you really want it to, but as a mama who rode it out with her first, let me tell you, you want to sleep! Parenting is hard enough as it is. So while your other friends are asking for Chanel bags and sparkly jewelry as their push presents, you’re going to be the smart one with glowing skin (from all that sleep you’re getting) that asks for the gift of sleep. We’re talking about the Happiest Baby SNOO.

Here are 7 reasons why the Happiest Baby SNOO is the push present for you:

1. The doctor behind it. It was created by the legendary Dr. Harvey Karp, who literally wrote the book about sleep. For years, parents have been singing his praises and devoted to using his 5 Ss  strategy for soothing baby. He’s taken his years of expertise and poured it into the first smart bassinet to ever hit the market.

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2. Stress-free swaddling. No matter how many times you’ve practiced your best baby burrito move, chances are your baby will houdini his way out of his swaddle. The SNOO comes with a swaddle that attaches to the bassinet itself and that has velcro bands to secure baby’s arms tightly down. Baby will stay snug all night long, and you won’t have to worry about him getting all tangled up or turning over onto his belly. 

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3. Baby will learn to fall asleep on his own. Yes, really. At about 6 weeks, we’d give baby a bath, feed him, sing him a little song and lay him down. AWAKE. We’d turn the SNOO on, and it would start gently rocking and emitting a white noise sound. Within minutes, baby was asleep. This was life changing. 

4. Responds to baby’s needs. With its sensors, the SNOO knows when to help soothe baby. Which means that when he wakes up, you can rest easy before running to his aid. The smart bassinet, which has four levels, chooses the best motion and white noise to boost sleep: softer and quieter to fall and stay asleep, faster and louder for midnight meltdowns. If baby is still upset after being rocked at the highest level for a few minutes, the SNOO stops and signals that baby needs your attention. 

5. Longer stretches of sleep, earlier in the game. The SNOO won’t magically make baby sleep through the night, and it won’t necessarily prevent sleep regressions. But it does teach a newborn about sleep cues to help him sleep more consecutive hours and, in the long run, become a better sleeper. For us, this meant that our baby slept seven hours straight at around 5 weeks, though we did deal with the oh so dreaded four-month sleep regression.

5. The App is so basic. In the best way possible! When I first downloaded it, I thought “that’s it?” But as time went on I thought, “Ah, that’s it.” It lets you know when baby is calm and sleeping or when he is upset and being soothed by the SNOO. No bells and whistles, and it’s all you need to know. Simple.

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6. It’s high design. When Dr. Harvey Karp began creating the first smart bassinet, he decided that in addition to it functioning well, it also had to look good. So he brought on top designer Yves Béhar to execute on a midcentury modern inspired vision that will keep any room looking elevated. Yes, I just said a bassinet would make your room feel elevated.

7. You’ll be a better parent. Hell, a better person! Sleep is so important! Especially for a postpartum mom. It will help you feel less anxious, be more patient, stay healthier and actually help you form sentences. Man, that can be hard when you’re tired.

Kaity Velez

Kaity Velez

KAITY VELEZ is the Co-founder and Chief Creative Officer of Well Rounded. Kaity is a former menswear editor who cannot believe she was ever scared of being a mom. Currently residing with her toddler and fiancé in her beloved Brooklyn, she is kept in a constant state of awe by her two little guys. You can often track her down at her local pie shop working on anything pregnancy and new mom-related. And trying to not to eat pie. At least not too much of it.

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