DIY Stretch Mark Cream

A simple recipe from the founder of S.W. Basics.

There is a commercial on the radio that drives me insane. (Um, am I the only human in NY that still listens to the radio?) It starts with something like, “Studies show that cocoa butter does NOT work to heal stretch marks! We repeat, it does NOT work!” Then they let you know that you just have to call their toll-free number to get their super-secret, super-special, super-effective (obvs) treatment that does work. We repeat: It. Does. Work.

Not to mention that the super-secret ingredient is probably glycolic acid, which burns your skin and can run you up to $300 for one treatment. Or it may be retinoids, which you cannot use while you are pregnant or breastfeeding (A.K.A., right when you need the help). And it’s true, the chemicals do work, but does it sound like it’s worth it?

Let me tell you how these chemicals work. It’s super-simple actually: they increase collagen production and elasticity. They reverse the tightness that happens when your skin stretches out. You know what else does that? Shea butter. Aloe. Avocados and avocado oil. Vegetable glycerin. Lavender oil. And… cocoa butter.


The key to making these ingredients work for you is using them preventatively. You can’t just suddenly decide to apply topical treatments after ignoring what’s been going on with your skin and health. Unfortunately, many women turn to cocoa butter, then lose their minds from frustration, and decide to drop a few hundred dollars on painful treatments or injections instead.

You don’t have to do that. Instead, try two things. First, watch your diet. Eating healthy fats and lots of vitamin C is actually the best way to prevent stretch marks in the first place. Second, take care of your skin regularly. The cocoa butter applications need to start before you get the stretch marks. It’s so, so simple. Just buy any of the ingredients I mentioned above, and apply them to your skin as often as you think of it. Do it after you shower, or have your baby co-producer massage it onto your belly at night.

Want a more deluxe option? Try this:

1 cup cocoa butter melted in a double boiler
Take off burner
Add 1/4 cup avocado oil
Add 20-30 drops lavender oil

You can store this in your cabinet for up to a year, and apply as much as you want. As often as you want. No burning skin. No doctors. For a total of about $10. Doesn’t that sound like a way-better radio commercial?


Get more info about S.W. Basics of Brooklyn here.

Adina Grigore

Adina Grigore

Adina Grigore is the founder and CEO of the truly all-natural, sustainable skincare line S.W. Basics, based in Brooklyn. A graduate of Fordham University and the Institute for Integrative Nutrition, Adina is a certified Holistic Health Counselor and personal trainer... with really sensitive skin.

Comments {10}

  1. You mention that cocoa butter is helpful before the stretch marks start, but what about for those of us who already have them? Personally I’m dealing with bright red, very new marks and am quite desperate to do something. Your recipe with the cocoa butter and lavender sounds delightful!

  2. Made it this afternoon for myself and my pregnant belly as well as enough for a pregnant friend or two. No stretch marks as of yet and hopefully this will help keep them relatively at bay….thanks Adina!

    1. Awesome that you tried it! How did you like it?

      Kaity Velez
  3. Pingback: DIY Stretch Mark Cream - Decorating Ideas, DIY, Room Design Ideas

  4. Hello! Any tip on how to properly blend the oil with the butter? I ended up with a very grainy texture…not easy to apply. Do you whip this up at some point after the cooling starts? Lastly, can I add shea butter to this (by maybe splitting the 1/4 cup between avocado and shea?)? Thanks! Julie

    Julie Bédard
    1. Good question! We’ll look into it and report back!

      Jessica Pallay
  5. I have tried everything to get rid of my stretch marks, and THANK GOD I went to my dermatologist. I have sensitive skin, so he recommended the Lady Soma Somatique Stretch Mark lotion. I love this moisturizer! I put it on my skin right after the shower. It smells so fresh, and hydrates the skin without heavy oilyness. I am using the Lady Soma Somatique Stretch Mark Lotion for a while now, and my skin looks great. It is better than any lotion I have tried so far. Also great is that there is nothing artificial in this lotion.

  6. I was wondering if I could use coconut oil instead of the cocoa butter, mostly because the smell doesn’t sit well with me right now.

  7. In order to get rid of grainy butter –temper it –as you would chocolate. Melt it completely then cool it down VERY QUICKLY in the fridge or freezer. The fats in the oil when melted resolidify at different rates creating small balls which feel like grains. They will eventually melt but it makes for a bumpy feel when applying the butter 😉


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