Most of us fall into one of two categories when it comes to dressing our baby: Boring basics or Fashion Victim. Sure, all of our babies look cute as a button all the time because, well, babies are cute as a button. But it’s ok to admit that achieving those Instagram-worthy looks just isn’t as easy as Instagram makes it look. And then there are the mamas that somehow find that careful balance of baby style in between: modern and minimalistic all at once. The kind of mamas you’d totally hire if baby stylists were a thing. The kind of mamas that should start their own fashion lines. Like Daria Einhorn.
Lucky for you, she has: DISA NYC. And it’s just as simple yet chic as you’d imagined. Hand-made out of Brooklyn, using only natural fabrics like cotton and linen and nontoxic soft hand inks, it’s filled with the kind of smart yet stylish pieces you could imagine buying for yourself if only they came in your size. Or your husband’s size because the boys collection is just as cool as the girls. Which any boy mom can attest is tough to find.
Now that she’s got her third son on the way, we had to find out more about how this former model’s been dressing her bump, and what 5 kids fashion finds are a must-have for your newborn baby’s Instagram-worthy wardrobe.
Tell us more about DISA NYC.
I started working on designing the line about 2 years ago, but had an idea about doing it when my second son was born. Before DISA, I was a model and then had a children “spa salon” so two of my passions came together in working in children’s fashion.
How is it a “family” business?
I gather the ideas from my boys (puzzle print, space theme, etc) and their interests, which makes the line special and more appealing for the kids. But since we use natural, breathable fabrics like linen and cotton and simple but modern fit of the garments attract the parents as well. We do all the patterns, designs, samples, fittings in the house and by hand. Personally, I use the machines for small fit changes on the samples and sewing clothes for my kids.
How have you balanced motherhood, pregnancy and your business?
Since it’s my third pregnancy and I know what to expect from my energy levels, the newborn stage and our boys that are on different school schedules, our biggest change will be getting more help when the baby is born. Without my whole family (I’m originally from Russia and that’s where everyone lives) here to help us out, we rely a lot on our awesome friends which is amazing because it does take a village to raise a child (or 3:) In terms of business, I make my own schedule and always prioritize the family first and so far it’s worked out great: I work when the kids are in schools and in the evenings, so hopefully we will find that rhythm again when the baby is here.
How has being a mom influenced you creatively?
Being a mom has a major influence on the garments I create from the designs themselves to fabrics and fit. There are so many details that one may not notice but they make a big difference when you actually pay attention to them from a parent perspective.
Tell us about your pregnancy style. What have been some of your go-to pieces?
Comfort is the main factor of my pregnancy style. Unfortunately, I haven’t found any comfortable maternity jeans so I’ve been living in silk pull-on pants while embracing the bump with close fitting tops and cute jackets. My go-to pieces have been Stan Smiths with leggings and a Madewell oversized denim shirt for school pick ups, and Stuart Weitzman over the knee suede flat boots with tight fitting dress for a date lunch with my hubby.
What creative moms out there inspire you and why?
First of all, I have a huge respect for all moms (and dads!) that are doing their best to raise the happy and healthy kids. There are a couple of creative moms that inspire me: from a health coach that helps people to get fit and feel good about themselves, to my yoga instructor that always has a zen attitude and calming presence around her, to the owners of small (or not that small businesses!) that I found out about on Instagram: Petra of Mimimocks and Maria of TellKiddo . They both created something cool and unique in their own niche and you can tell they are really passionate about their businesses.
- GoatmilkNYC onesies (organic cotton and neutral colors)
- Rylee and Cru rompers (hand dyed garments with cute prints)
- Makie pants and shorts (japanese aesthetic)
- Briar handmade bonnets (nostalgic feel)
- Gray Label pieces (basics in muted colors)
Photography by Stylish & Hip Kids for Well Rounded NY.
SHOP DARIA’S PREGNANCY & BABY STYLE