We all know that a growing belly means there’s more of us to love, but it also means there’s more skin for us to take care of during our nine-month stretch. Although your own mom might be the best indicator of your stretch mark fate, it doesn’t hurt to give our bellies a little extra tender love and care while they’re serving as a home to our future family members. In a marketplace filled with stretch mark creams that promise the world for your skin — and your baby — here’s our picks for organic, healthy and delicious tummy rubbing.
Splurge: Pai Skincare
If it’s good enough for Natalie Portman, it’s good enough for us! Created by the London-based company Pai Skincare, which specializes in products free of chemicals and alcohol for sensitive and allergy-prone skin, the Pomegranate & Pumpkin Seed Organic Stretch Mark System is worth the splurge. The treatment protects skin cell structure and enhances elasticity, while stimulating skin cell regeneration, and visibly diminishing the appearance of existing marks and skin blemishes. $84
Cheap: Organic Coconut Oil
It may surprise you to learn that one great stretch-mark treatment might already be in your kitchen! This multi-purpose recipe staple can be used for cooking, make-up-removing, massaging, and yes, moisturizing, and many swear by it during pregnancy. We love this naturally refined organic version from Spectrum, but trust your local supermarket carries a range of brands as well. $7.99
In Gowanus, Brooklyn, Rachel Winard’s organic face and body products have become a must-have luxury for locals in the know. For mamas-to-be, Soapwalla's Resilience Pregnant Belly Oil encourages collagen regeneration, protects against stretch marks, and sooths, hydrates and heals itchy stretching skin. The nourishing oil also provides a boost of anti-oxidants and omega 3 and 6 fatty acids, and uses pregnancy-safe essential oils to reduce inflammation and calm nerves. For those intolerant to wheat/gluten, Soapwalla can formulate a specialized oil. $30